Sponsorship Opportunity · 2027

For the Fans.
For the Players.
For the Game.

Saltoki becomes the Official Partner of the Hexagon Cup, the boldest reinvention of padel. Eight franchise teams. Celebrity owners. World-class talent. A global audience hungry for what's next. Saltoki may choose forward through the partnership. For demonstration purpose, we used one of your most prominent brands: Kosner. 

Padel is booming

The fastest growing sport on the planet — and we're its main stage.

Global momentum
35M
Players worldwide
Explosive growth
+17%
Annual growth forecast
Sport of the future
2032
Olympic debut · Brisbane

Sources: Playtomic Global Padel Report 2025; FIP World Padel Report 2025

Hexagon Cup court with Saltoki branding
Hexagon Cup · Madrid
Where the league plays out, live.
A new era in padel

Eight franchises. Star power. Top-tier talent.

  • Team-based tournament
    8 franchise teams competing for the cup
  • Mixed rosters
    2 men · 2 women · 2 Next Gen
  • Celebrity owners
    Driving prestige & excitement
  • Elite players
    World-class talent on every team
  • Innovative model
    Star power, investment & top-tier sport
Team Owners

Owned by icons. Watched by the world.

Eight franchise teams led by global sports and entertainment legends — each with their own official identity.

Hexagon Cup team owners and official team logos
The Players

World-class talent on every team.

Tapia, Coello, Chingotto, Stupaczuk, Triay, Brea, Sánchez, Josemaría — the very best of men's and women's padel.

Hexagon Cup star players: Tapia, Coello, Chingotto, Stupaczuk, Triay, Brea, Sánchez, Josemaría
Hexagon Cup 2026 · The Film

Feel the energy. Watch the moments.

2026 Performance

The numbers don't lie.

37K+
total visitors
+21% vs 2025
8.1M
global broadcast
+75% vs 2025
7.6M
YouTube views
+254% vs 2025
33.7M€
AVE press value
+20% vs 2025
3.5K+
VIP attendees
+40% vs 2025
6.4M
digital audience
+305% vs 2025
1.41K
media articles
+22% vs 2025
47
broadcast partners
+1 vs 2025
Fan Zone

A festival around the main court.

Hexagon Cup Fan Zone
26
stands
10
foodtrucks
37K+
visitors
3.5K+
VIP guests

Stands, foodtrucks, DJs and brand activations turn match days into a city-wide cultural moment. Your stand sits in the middle of it — at the heart of the action.

Visibility · Saltoki in the Venue

Saltoki, everywhere the camera looks.

Mock-ups from the deck showing Saltoki branding across the central court, vomitorium, stadium screen, toblerone and venue-wide branding zones.

Court-side LEDStadium ScreenVomitoriumTobleroneBranding in the Venue
Court-side LED
Saltoki branding wrapping the central court.
More than padel

Hexagon is a cultural moment — on and off the court.

VIP Hospitality
VIP Hospitality
Where stars, sponsors and tastemakers gather.
Hexagon Nights
Hexagon Nights
DJs, drinks, and the after-show that doesn't sleep.
37K+ Fans
37K+ Fans
Madrid's loudest, youngest, most engaged crowd.
Saltoki · Official AC Partner

Where padel meets comfort.

Saltoki keeps the world's hottest sport cool — court-side climate, premium hospitality and brand activations that move the crowd. One partnership, the entire ecosystem.

Partnership Structure

Gold Package · Rights & Pricing

A fixed branding fee covering exposure, affinity, loyalty and VIP clients.

Branding Assets
Gold Package — Rights & Benefits
125K€
Fixed fee
Exposure
Affinity
Loyalty
VIP Clients
Designation & Exclusivity
  • ·Official Partner status
  • ·Exclusivity in Crypto category
  • ·Lock-up logo for all comms
Hospitality & Ticketing
  • ·1 Hospitality Box (6 pax)
  • ·20 grandstand tickets
  • ·2 Gala Dinner invitations
Brand Visibility
  • ·LED Top-Tier (~6%)
  • ·Vomitorium & Fan Zone
  • ·Logo on tickets & backdrops
Activation & Experience
  • ·Stand in Fan Zone
  • ·1h Fan Zone activation
  • ·3 central court activations
  • ·Money-can't-buy: Seat on the Bench
Activation Ideas

Activation Ideas

Three narrative territories to connect Kosner with the Hexagon Cup universe.

01
Digital Content / TV

The "Cool Down" Moment

The Idea: Padel is pure intensity and high revs. This space sponsors the truce moment: the post-match.

Activation: While players rest on the bench after the effort, commentators break down the longest, most demanding point of the set.

"The hottest point of the match, analyzed in Kosner's 'Cool Down'."
02
Metrics & Highlights

"Total Control"

The Idea: Just as Kosner masters climate and temperature, in padel success depends on mastering the match tempo with absolute precision (perfect lobs, tactical bandejas, blocks).

Activation: Digital content compiling the most precise plays, awarding the player with the day's "Total Control".

"On the court as in climate control: the key is Total Control."
03
VIP Experience / B2B

"The Comfort Zone"

The Idea: We break the "step out of your comfort zone" cliché. For Kosner, the goal is to make you feel right at home, no matter the heat outside.

Activation: Saltoki's physical VIP hospitality space at the Caja Mágica. A premium lounge, perfectly climatized by Kosner, to host its star installers and watch the tournament in maximum comfort.

"The heat of the court, experienced from Kosner's Comfort Zone."